Data Privacy Statement
The Controller as defined by the General Data Protection Regulation and other national data protection laws of the member states as well as other data protection provisions is:
Bell Deutschland GmbH & Co. KG, with its registered office in Germany, 21217 Seevetal, Brookdamm 21
Telephone: +49 (0)40 / 768 005-0
The person responsible for data protection is:
Mr Matthias Seitz
VdE Service GmbH, with its registered office in Germany, 70192 Stuttgart, Eduard-Pfeiffer-Straße 48
Telephone: +49 (0)711 / 22 333 24
[1. Scope of processing of personal data]
We process our users' personal data only insofar as this is necessary to provide a functioning website as well as our contents and services and only if there is a lawful basis as defined in the General Data Protection Regulation ("GDPR").
[2. Description and scope of data processing]
Every time our website is accessed, our system automatically collects data and information from the computer system of the calling computer. The following data are collected:
Information about the type of browser (and its version), the operating system, the Internet service provider, the IP address, date and time of access, Internet pages from which the user's system accesses our Internet site, Internet pages accessed by the user's system via our Internet site, click streams;
The data are also stored in the log files of our system. These data are not stored together with other personal data of the user.
[3. Purpose of data processing]
The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user's computer. For this, the IP address of the user must remain stored for the duration of the session.
The data are stored in log files to ensure the functionality of the website. In addition, the data help us to optimise the website and to ensure the security of our information technology systems. No evaluation of the data for marketing purposes takes place in this context.
[4. Lawful basis for the processing of personal data]
For the purpose of this website, our data processing has the following lawful basis:
The lawful basis for the temporary storage of data and log files is Art. 6 para. 1 (f) GDPR, since the storage is necessary to protect a legitimate interest of our company or a third party and the interests and fundamental rights and freedoms of the person concerned do not outweigh the aforementioned interest.
[5. Duration of storage]
The data are deleted as soon as they are no longer necessary for achieving the purpose for which they were collected. Data collected for the provision of the website are deleted when the respective session has ended.
Data stored in log files are deleted after six months at the latest. Further storage is possible. In this case, the IP addresses of the users are deleted or alienated, so that it is no longer possible to identify the user.
[6. Opposition and removal]
We need cookies for the following applications:
Acceptance of cookie confirmation
The following data are stored and transmitted in the cookies:
The user data collected by technically necessary cookies are not used to create user profiles.
Entered search terms, frequency of page views, use of website functions, anonymised IP
"Analysis cookies" are used to improve the quality of our website and its content. Through analysis cookies we learn how the website is used and can thus continuously optimise our offer.
If cookies are deactivated for our website, not all functions of the website may be fully usable.
[8. Contact form, telephone and e-mail contact]
There is a contact form on our website which can be used for electronic contact. If a user takes advantage of this possibility, the data entered in the input mask will be transmitted to us and stored. These data are:
First name, surname, street, postcode, town, telephone number, mobile phone number, e-mail, files regarding the product, subject, message, date and time of registration, consent to the data privacy statement
Alternatively, you can contact us via the e-mail address provided or by telephone. In this case, the user's personal data transmitted by e-mail or telephone, in particular e-mail address or telephone number, will be stored.
In this context, no data are passed on to third parties, with the exception of the Bell Food Group. The data are forwarded for storage in central data centres of the Bell Food Group and for the preparation of analyses and strategies for the business activities of the Bell Food Group. In this context, data may be transferred to another EU or EEA country or to Switzerland.
The lawful basis for the processing of data is Art. 6 para. 1 (a) GDPR if the user has given his consent.
The lawful basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 para. 1 (f) GDPR. If the e-mail contact aims at the conclusion of a contract, then the additional lawful basis for the processing is Art. 6 para. 1 (b) GDPR.
The personal data from the website are only used for processing the establishment of contact. If contact is established by e-mail, there is also a legitimate interest in the processing of the data.
The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.
The data are deleted as soon as they are no longer necessary for achieving the purpose for which they were collected. For the personal data from the website's contact form and those that were sent by e-mail, this is the case when the respective conversation with the user is finished. The conversation is terminated when it can be assumed from the circumstances that the issue in question has been conclusively clarified.
The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.
Users have the possibility to revoke their consent to the processing of personal data at any time. If users contact us by e-mail, they can object to the storage of their personal data at any time by e-mail to firstname.lastname@example.org. In such a case, the conversation cannot be continued. If action has already been taken based on the communication which has already taken place and which has legally binding consequences for us or the person concerned, we are entitled to refuse a request for deletion, provided that our data processing is based on a lawful basis mentioned in Art. 6 GDPR.
In this case, all personal data stored in the course of contacting us will be deleted.
[9. Rights of the user]
If personal data about you are processed, you are an affected person as defined by the GDPR and you have the following rights vis-à-vis us as the Controller:
Right to information
You can ask us to confirm whether personal data concerning you are processed by us. If such processing is done, you can request the following information from us:
- the purposes for which the personal data are processed;
- the categories of personal data processed;
- the recipients or categories of recipients to whom the personal data concerning you have been or are being disclosed;
- the planned duration of storage of the personal data concerning you or, if specific information on this is not possible, the criteria for determining the storage period;
- the existence of a right to rectification or deletion of personal data concerning you, a right to restriction of processing by us or a right to object to such processing;
- the existence of a right of appeal to a supervisory authority;
- all available information on the origin of the data if the personal data are not collected from the data subject;
- the existence of automated decision-making, including profiling in accordance with Art. 22 paras, 1 and 4 GDPR and - at least in these cases - meaningful information on the logic involved and the scope and intended effects of such processing for the person concerned.
You have the right to request information as to whether the personal data concerning you are transferred to a third country or to an international organisation. In this context, you may request to be informed of the appropriate guarantees in accordance with Art. 46 GDPR in connection with the transmission.
Right to correction
You have a right of rectification and/or completion vis-à-vis us if the processed personal data concerning you are incorrect or incomplete. We must make the correction as soon as you have informed us of the corrections to be made.
Right to restriction of processing
Under the following conditions, you may request that the processing of personal data concerning you be restricted:
- if you dispute the accuracy of the personal data concerning you for a period that enables us to verify the accuracy of the personal data;
- the processing is unlawful and you refuse the deletion of the personal data and instead request that the use of the personal data be restricted;
- we no longer need the personal data for processing, but you need these data to assert, exercise or defend legal claims; or
- if you have filed an objection to processing pursuant to Art. 21 para. 1 GDPR and it is not yet clear whether the justified reasons on our part outweigh your reasons.
If the processing of personal data concerning you has been restricted, such data may only be processed - apart from being stored - with your consent or for the purpose of asserting, exercising or defending rights or protecting the rights of another natural person or legal entity or on the grounds of an important public interest of the Union or a member state.
If processing has been restricted in accordance with the above conditions, we will inform you before the restriction is lifted.
Right to deletion
You can request us to delete the personal data concerning you immediately and we will be obliged to delete these data immediately if one of the following reasons applies:
- The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
- You revoke your consent on which the processing was based pursuant to Art. 6 para. 1 (a) or Art. 9 para. 2 (a) GDPR, and there is no other lawful basis for the processing.
- You object to the processing pursuant to Art. 21 para. 1 GDPR and there are no prior-ranking legitimate reasons for the processing, or you object to the processing pursuant to Art. 21 para. 2 GDPR.
- The personal data concerning you have been processed unlawfully.
- The deletion of personal data concerning you is necessary to fulfil a legal obligation under Union law or the law of the member states to which we are subject.
- The personal data concerning you have been collected in relation to services offered by the information society pursuant to Art. 8 para. 1 GDPR.
If we have made the personal data concerning you public and we are obliged to delete them in accordance with Art. 17 para. 1 GDPR, we will take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform those responsible for data processing who process the personal data that you as the data subject have requested the deletion of all links to these personal data or of copies or replications of these personal data.
The right to deletion does not exist insofar as the processing is necessary
- to exercise freedom of expression and information;
- to fulfil a legal obligation required for processing under the law of the Union or of the member states to which we are subject, or to perform a task in the public interest or in the exercise of official authority conferred on us;
- for reasons of public interest in the field of public health in accordance with Art. 9 para. 2 (h) and (i) and Art. 9 para. 3 GDPR;
- for archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89 para. 1 GDPR, insofar as the right referred to under a) is likely to render impossible or seriously impair the attainment of the objectives of such processing, or
- to assert, exercise or defend legal claims.
If you have exercised your right to correct, delete or limit the processing of your data, we are obliged to inform all recipients to whom the personal data relating to you have been disclosed of this correction or deletion of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort.
You have the right to be informed by us of these recipients.
Right to data transferability
You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format. In addition, you have the right to transmit these data to another controller without obstruction by us to whom the personal data have been provided, provided that
- processing is based on consent pursuant to Art. 6 para. 1 (a) GDPR or Art. 9 para. 2 (a) GDPR or on a contract pursuant to Art. 6 para. 1 ( b) GDPR, and
- processing is carried out using automated methods.
In exercising this right, you also have the right to request that the personal data relating to you be transferred directly by us to another controller, insofar as this is technically feasible. The freedoms and rights of other persons must not be affected by this.
The right to transferability shall not apply to the processing of personal data necessary for the performance of a task in the public interest or in the exercise of official authority conferred on us.
Right of objection
You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you on the basis of Art. 6 para. 1 (e) or (f) of the GDPR; this also applies to profiling based on these provisions.
We will no longer process personal data relating to you unless we can prove compelling grounds for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling, insofar as it is associated with such direct marketing.
If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.
You have the option of exercising your right of opposition in connection with the use of information society services by means of automated procedures using technical specifications.
Right to revoke the data protection declaration of consent
You have the right to revoke your data protection declaration of consent at any time. The revocation of consent shall not affect the legality of the processing carried out on the basis of the consent until revocation.
Automated decision in individual cases including profiling
You have the right not to be subject to a decision based exclusively on automated processing - including profiling - that has legal effect against you or significantly impairs you in a similar manner. This does not apply if the decision
- is necessary for the conclusion or performance of a contract between you and us,
- is permitted by European Union or member state legislation to which we are subject and that legislation contains appropriate measures to safeguard your rights, freedoms and legitimate interests; or
- is taken with your express consent.
However, these decisions may not be based on special categories of personal data pursuant to Art. 9 para. 1 GDPR, unless Art. 9 para. 2 (a) or (g) GDPR applies and appropriate measures have been taken to protect your rights and freedoms and your legitimate interests.
In such cases, we will take reasonable measures to safeguard your rights, freedoms and legitimate interests, including at least the right to obtain the intervention of a person on our part, to state one's position and to challenge the decision.
Right of appeal to a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right of appeal to a supervisory authority, in particular in the member state where you are staying, working or suspect an infringement, if you believe that the processing of personal data concerning you is contrary to the GDPR.
The supervisory authority to whom the complaint has been lodged shall inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy under Art. 78 GDPR.
[10. Use of social media plug-ins]
This website uses Facebook social plugins, which is operated by Facebook Inc. (1 Hacker Way, Menlo Park, California 94025, USA. The plugins are marked with a Facebook logo or terms such as "Like" and "Share" in the Facebook colours (blue and white). You can find information about all Facebook plugins via the following link: https://developers.facebook.com/docs/plugins/
The plugin establishes a direct connection between your browser and the Facebook servers. The website operator has no influence whatsoever on the type and scope of the data which the plugin transmits to the servers of Facebook Inc. More information can be found at: https://www.facebook.com/help/186325668085084
The plugin informs Facebook Inc. that you visited this website. It is possible that your IP address can be stored. If you are logged in to your Facebook account while visiting this website, the aforementioned information is linked to this account.
If you use the plugin functions, e.g. if you "Like" or share something, the relevant information is also transmitted to Facebook Inc. If you wish to prevent Facebook Inc. from linking these data to your Facebook account, please log out of your Facebook account before visiting this website.
This website also uses the "+1" plugin of Google Plus, which is operated by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). If you visit a site containing the "+1" plugin, a direct connection is established between your browser and the Google servers. The website operator therefore has no influence whatsoever on the type and scope of the data which the plugin transmits to the servers of Google Inc. If you click on the "+1" button while you are logged in to Google +, you share the contents of the page on your public profile.
According to Google Inc., personal data are only collected once you click on this button. For Google users who are logged in, the IP address, among other things, is also stored. If you wish to prevent Google Inc. from storing these data and linking the data with your account, please log out from Google before visiting this website.
Information on the "+1" button can be found here: https://developers.google.com/+/web/buttons-policy.
This website also uses Twitter plugins. These functions are offered by Twitter Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107, USA). If you visit a site containing such a plugin, a direct connection is established between your browser and the Twitter servers. The website operator therefore has no influence whatsoever on the type and scope of the data which the plugin transmits to the servers of Twitter Inc. According to Twitter Inc., only your IP address is collected and stored.
Information on the processing of personal data by Twitter Inc. is available here: https://twitter.com/privacy?lang=de
[11. Google Analytics]
This website uses the "Google Analytics" service, which is provided by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) for analysis of website usage by users. The service uses "cookies" - text files which are stored on your terminal. The information collected by the cookies is usually sent to a Google server in the USA and stored there.
IP anonymisation is used on this website. The IP addresses of users within the member states of the EU and the European Economic Area are abbreviated. This abbreviation eliminates the personal reference to your IP address. As part of the contract data agreement concluded between the website operators and Google Inc., Google uses the information collected to evaluate the use of the website and website activity and to provide services related to Internet use.
You can prevent the storage of cookies on your device by making the appropriate settings in your browser. There is no guarantee that you will be able to access all functions of this website without restrictions if your browser does not allow cookies.
You can also use a browser plug-in to prevent the information collected by cookies (including your IP address) from being sent to Google Inc. and used by Google Inc. The following link leads you to the corresponding plugin:
Here you will find further information on data use by Google Inc.: https://support.google.com/analytics/answer/6004245?hl=de